RAELING — LOGO & BRAND MARKS (supplier kit)
Prepared for packaging and print partners.

CONTENTS
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raeling-logo-mark.svg                    Full-colour mark on its cream tile (vector)
raeling-logo-mark-transparent.svg        Full-colour mark, no tile, transparent (vector)
raeling-logo-mark-white.svg              All-white mark, transparent (vector)
raeling-logo-mark-black.svg              Pure black (100% K) mark, transparent (vector)
raeling-logo-mark-tile-1024.png          Full-colour mark on cream tile, 1024 px
raeling-logo-mark-transparent-1024.png   Full-colour mark, transparent, 1024 px
raeling-logo-mark-white-1024.png         All-white mark, transparent, 1024 px
raeling-logo-mark-black-1024.png         Pure black mark, transparent, 1024 px
raeling-logo-lockup-tile-3000.png        Mark + RAELING wordmark (horizontal), 3000 px
raeling-logo-lockup-transparent-3000.png Mark + wordmark, transparent, 3000 px
raeling-logo-lockup-white-3000.png       White mark + wordmark for dark surfaces, 3000 px

WHICH FILE TO USE
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- Printing on kraft/natural or cream packaging: raeling-logo-mark-black.svg (single colour) or full-colour files.
- Printing on dark surfaces (deep green, black): raeling-logo-mark-white.svg / raeling-logo-lockup-white-3000.png.
- Screen, web and email: PNG files. Print and signage: SVG files (infinitely scalable).

BRAND COLOURS
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Espresso (type/handle)   #35281A
Olive sage (whisk)       #8C9A78
Honey gold (bowl curve)  #C8930F
Cream tile               #F3ECDC
Ivory background         #F8F3E9

WORDMARK
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RAELING is set in Cormorant Garamond (Google Fonts), all capitals, letter-spaced.
Please do not substitute another typeface for the wordmark.

USAGE RULES
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- Keep clear space around the mark equal to the height of the whisk head.
- Minimum mark size: 24 px on screen, 12 mm in print.
- Do not stretch, recolour, outline, rotate or add effects to the mark.
- Use the white version only on dark backgrounds; use the black version for single-colour print.

QUESTIONS
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RAELING — hello@raelingtea.com — www.raelingtea.com